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Fighting Online Brand Sabotage 101
Brand Sabotage May Warrant Ninja Tactics Complaint websites such as Yelp, Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or...
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Brochureware Is Not a Dirty Word
Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value...
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PR Lesson from a Twitter Flap
Emma Sullivan @emmakate988 Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot When Shawnee Mission High School student Emma Sullivan jokingly tweeted her friend on...
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Glassdoor.com: Social Media Tool or PR Nightmare?
Learning to Live With Employee Opinion Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished...
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BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?
Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. So last month, to promote the “wind and weatherproof” capabilities of its Mini Cooper line,...
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Should Companies Manage Their Employees’ LinkedIn Profiles?
Everything Counts in Brand Management LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote...
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Augusta National Throws Women a Bone. Should Condi and Darla Return the Favor?
Darla and Condi Have No Reason to Celebrate Augusta National Golf Club, long revered by the golfing world as the Sistine Chapel of their sport, announced with great pride (a “joyous occasion,”...
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The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101″?
Harvard University announced last week that the school is investigating 125 students for possibly cheating on a take-home final exam for “Government 1310: Introduction to Congress.” After reviewing...
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PR / Media Pros Should Stand Firm on Requiring Quote Approvals
Quote Approvals Lower the Risk of Media Burn The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between...
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4 ½ Reasons To Avoid Using Celebrity Endorsements
With those big guns, can we be sure that Tony’s not using HGH? Here are 4 ½ good reasons to avoid celebrity endorsements: OJ Simpson Tiger Woods Lance Armstrong Oscar Pistorius 4.5 Elmo the Muppet The...
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The Herb Schmertz Era: When Public Relations Had Some Balls
The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp., brings to mind what many consider to be a golden age for Public Relations: the period from the mid-60s to...
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Managing Brand Alpha: The Next Frontier for Investment Firms
Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them. Although investment firms understand this, many choose to...
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Research Integrity: The Achilles Heel of Content Marketing
The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance...
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